Business Plan

When you earn your Budgeting badge, you find out how to keep track of your money so that you can use it wisely. Basically, a budget is a plan for using your own money. When you run a business, you need a plan for the overall business, including the money you earn and how you want to use it. Create one in this badge!

1. Write your mission statement and business goals
2. Increase your customer base
3. Get into the details
4. Make a risk management plan
5. Gather expert feedback on your plan

When I’ve earned this badge, I’ll know how to write an effective business plan for my cookie business.

Earned by Scouts.

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Cookie CEO

When you earn the Financial Literacy badge called Business Owner, you come up with ideas for a business you’d like to run someday, and then do research to see if the business would succeed. Guess what? When you sell Girl Scout Cookies, you’re already running your own business — and you can earn this badge for it!

1. Set a group goal
2. Explore how a small business works
3. Create a cookie sale job list
4. Learn to make a good impression
5. Track your sales

When I’ve earned this badge, I’ll know more about how to run all parts of my cookie business.

Earned by Scouts.

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Customer Insights

When you earn the Financial Literacy badge called Savvy Shopper, you learn how to use your money wisely and how to tell the difference between what you need and what you want. Your customers want to do the same thing when they buy Girl Scout Cookies. Use what you learn from your customers to make your cookie business even stronger!

1. Ask an expert what customers want
2. Do some research at the grocery store
3. Find out who buys cookies and why
4. Learn from people who don’t buy
5. Listen for clues and ask great questions

When I’ve earned this badge, I’ll have a better understanding of my cookie customers.

Earned by Scouts.

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Customer Loyalty

When you earn the Financial Literacy badge called Buying Power, you find out how to make wise judgments about how to spend your money — including what companies or products you’ll stick with over the long haul. In this badge, you’ll use what you learned as a consumer to find out how to engage your customers and ensure their loyalty beyond the cookie sale season, so they’ll keep coming back for more.

1. Show how cookie money helps girls
2. Connect with former cookie sellers
3. Build your customer list
4. Create a customer-appreciation program
5. Keep your customer connection

When I’ve earned this badge, I’ll know how to build my cookie business by increasing customer loyalty.

Earned by Scouts.